Five Steps to Font Freedom

Think about these scenarios: You don't need to own a font to read a book set in Goudy. You don't need to own Futura to watch a Wes Anderson film. You don't need to own Times to read the Times. You don't need to own any fonts to watch television. Why not? Because that would be insane. And yet this same logic doesn't apply on the internet. Online, a person needs to own a fully licensed version of a font in order to view it in a web browser. You are reading Arial right now. That's right, Arial. Why? Because everybody on Earth has a licensed version of Arial on their computer. The great democracy of the internet has failed to produce typography any better than the least common denominator of system fonts. As a designer, I hope you are outraged and offended. So what can you do about it?

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